The Interbrew-AMBEV Merger Story
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR137 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesMergers Acquisition and Takeovers |
| Case Length |
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20 Pages |
| Period |
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2002-2004 |
| Organization |
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Interbrew, AmBev |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Brazil,
Belgium |
| Industry |
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Brewery |
Abstract:
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The case discusses the mega merger of world's third largest brewer - Belgium based Interbrew with the world's fifth largest brewer - Brazil based AmBev, creating the largest brewery in the world in terms of volumes produced. After giving a brief note on the two companies, the case discusses the rationale for the merger and the benefits which the two companies were expecting from it. The case then explains the merger deal in detail. It finally discusses the possible challenges which the merger could face in the near future. The case also provides a detailed note on the structure of the global brewery industry, the major players - their market shares and their brands and the recent trends in the industry.
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Issues:
» To Get insights into the structure of the global brewery industry
» Understand the rationale behind merging the two leading brewery companies in the world
» Examine and analyze the synergies in the merger deal between Interbrew and AmBev
» Critically examine the drawbacks of Interbrew-AmBev merger deal
Contents:
Keywords:
Case, Interbrew, AmBev, InBev, Merger and Acquisition, Global Brewery Industry, Merger Deal, Synergies, Largest Beer Markets, Leading Beer Companies, Organization Structure, Leading Global Beer Brands
The Interbrew-AMBEV Merger Story
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