Restructuring Unilever: The 'Path To Growth' Strategy|Business Strategy|Case Study|Case Studies

Restructuring Unilever: The 'Path To Growth' Strategy

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Restructuring Unilever: The 'Path To Growth' Strategy case study (Case Code: BSTR095) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



» Business Strategy Case Studies
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR095 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Corporate Restructuring
Case Length : 17 Pages
Period : 2000 - 2003
Organization : Unilever
Pub Date : 2004
Teaching Note : Not Available
Countries : Europe
Industry : FMCG

Abstract:

The case discusses a five-year long organisational restructuring exercise undertaken by Unilever, a leading global fast moving consumer goods (FMCG) company. It examines in detail the important elements of the restructuring programme named the 'Path to Growth Strategy'.

The case focuses on the changes made with respect to the organisational structure, various Unilever businesses, branding strategies, operational processes and the supply chain management practices. Finally, it discusses the results of the restructuring exercise and examines the company's future prospects in the light of its falling share price and the sluggish growth of many of its leading brands.


Issues:

» Gain an insight into the internal and external factors which force a large multi-product multi-national company to restructure its operations

Contents:

  Page No.
A Troubled Giant 1
Background Note 1
What 'PGS' is all About 3
Results of PGS (Till 2003) 10
Unilever's Future Prospects 11
Exhibits 13

Keywords:

Five-year long, organizational restructuring, Unilever, fast moving consumer goods, elements, Path to Growth Strategy, organizational structure, businesses, branding strategies, operational processes, supply chain management, future prospects, share price, sluggish growth, leading brands

Restructuring Unilever: The 'Path To Growth' Strategy - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.