Case Studies- IBS Center for Management Research

IBS Center for Management Research
Asia's Largest Online Collection of Management Case Studies

Case Studies, Case Study, Micro Case Study, Mini Case Study, Cases - ICMR

List of Case Studies : Company Wise
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Case Study Title		Case Code

Macy�s
Macy`s-On a Quest to Regain Momentum	Details	BENV031

Madura Fashion and Lifestyle
Google +: Google`s Ultimate Attempt at Social Networking?	Details	ITSY067
Louis Philippe: The Growth of a Super Brand in India	Details	MKTG283
Van Heusen Brand in India: Growth through Brand Extensions	Details	MKTG284

Madura Garments
Madura Garments - Marketing Branded Men's Wear n India	Details	MKTG064

Magazine Luiza S.A.
Brazil`s Magazine Luiza SA: Changing the Face of Retail in Tune with the Times	Details	MKTG410

Magnus Returns Private Limited
Options Strategies for a Range-bound Market	Details	FINC173

Mahila Griha Udyog
Lijjat Papad - Woman & Entrepreneurship	Details	LDEN008

Mahindra & Mahindra
Mahindra Tractors in the United States	Details	BSTR298
Mahindra & Mahindra's E- Business Initiatives	Details	ITSY037
Scorpio - Marketing an Automobile Brand	Details	MKTG076
The Launch of Scorpio - A Sports Utility Vehicle	Details	CLMM027
Mahindra & Mahindra: Implementing BPR	Details	OPER008
Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle	Details	OPER046

Mahindra and Mahindra Limited
Financial Statement Analysis of Mahindra and Mahindra	Details	FINC167
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