Abstract

The caselet discusses the steps taken by the new CEO Carly Fiorina in a bid to improve the financial performance of HP. The caselet discusses the problems faced by HP during the mid 1990s due to its highly decentralized organization structure. The caselet also analyzes the effect of the management reorganization plan implemented by CEO Carly Fiorina.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How Carly Fiorina made changes in the organizational structure of the company
• The impact of changes in organization structure on employee morale and customer satisfaction
• and The changes in organization structure that HP brought in since the

Keywords

Hewlett Packard (HP), Carly Fiorina, John Young, centralized organizational structure, group structure, local decentralization