Abstract

PSA Peugeot Citroën is the fourth largest automobile manufacturer in the world. The case discusses the strategic alliances and joint ventures that the company has entered into. The case throws light on some of the issues concerning these alliances and the benefits that the company has gained from the alliances. It also discusses the challenges that the company faces and its future prospects.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Analyze the concept of strategic alliances
• Understand the possible advantages of strategic alliances
• Highlight the benefits and costs of strategic alliances in the automobile industry.

Keywords

PSA Peugeot Citroen, Strategic Cooperation, Alliances, Joint venture, Collaboration, Renault, Fiat, Ford, Toyota, BMW, Mitsubishi, Technology, Cars, Western Europe