Abstract

This caselet analyzes the reasons behind the largest US-based electronics retailer Best Buy’s decision to close down 50 of its big-box stores. It also discusses the competition to brick-and-mortar retailers from online retailers and explains the restructuring plans of Best Buy.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The changing retail trends and growing preference for shopping online
• The effects of recession on big-box retailers and superstores
• The importance of customer service

Keywords

Best Buy, Big box stores, Connected stores, Mobile standalone outlets, Amazon, Geek Squad, online retail