Apple's iPad: Redefining the Tablet PC Industry?

            
 
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Case Details:

Case Code : MKTG264
Case Length : 23 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note :Not Available
Organization : Apple Inc
Industry : Computers and Peripherals
Countries : US, Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts cont...

Focusing On Consumer Experience

Experts said that Apple had a branding strategy that focused on the sentiments of its customers...

More than a product?

Several iPad viewers claimed that "the Apple iPad was much more than a product – it's a statement, an idea,...

The Road Ahead

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Within the first month of the launch of the iPad, some retailers had already opted for iPad apps (e.g. Gap, Gilt.com, and eBay) while others were setting up to embrace them soon (e.g. Puma)...

Exhibits

Exhibit I : Growth Trends in the US Retail PC Notebook Market
Exhibit II : Top Candidtes for iPad Cannibalization by Product Type
Exhibit III : Limitations of Apple iPad
Exhibit IV : Key Features of Apple iPad
Exhibit V : ChangeWave Survey Details
Exhibit VI : Companies Having iPad Compatible Website
Exhibit VII : Market Share in terms of Mobile Operating Software (estimated as on April 2010)
Exhibit VIII : Research Summary of E-Reader vs. Apple iPad
Exhibit IX : iPad Applications in Retail Industry
Exhibit X : Forthcoming Tablet PCs


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