Apple's iPad: Redefining the Tablet PC Industry?

            
 
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Case Details:

Case Code : MKTG264
Case Length : 23 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note :Not Available
Organization : Apple Inc
Industry : Computers and Peripherals
Countries : US, Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Background Note

Apple was one of key players responsible for the massive development of the PC industry in the 20th century...

Apple in 21st Century: Coming Out With Disruptive Innovations

During the early 2000s, Apple came up with many disruptive innovations. Topping this list was the iPod, a portable digital music player launched in 2001...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Historical Development Of Tablet Pc Industry – From Styalator To Ipad

During the 1960s, computers were rapidly becoming smaller and more powerful. Before full-fledged tablet PCs came into existence,...

iPad – A Category Busting Innovation

The iPad was a tablet PC developed and marketed by Apple. It was particularly promoted as a gadget for the use of audio and...

Marketing The iPad

The launch of the "Apple iPad" was one of the most hyped prognosticated gadgets in Apple’s history. As earlier, Apple had a devised marketing game plan for the iPad ready...

Excerpts cont... - Next Page>>


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