Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

            
  
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Case Details:

Case Code : MKTG275
Case Length :16 Pages
Period : 2006-2011
Pub Date : 2011
Teaching Note : Not Available
Organization : Big Bazaar ,
Industry : Retail
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Cont...

THE GREAT EXCHANGE OFFER

In 2007, Big Bazaar launched a month-long unique exchange offer called the 'The Great Exchange Offer', across its stores in the country. As part of the offer, customers could exchange their old junk items...

LOYALTY CARD PROGRAMS

As part of its customer relations initiatives, in May 2002, Big Bazaar in association with ICICI Bank Limited introduced the Big Bazaar-ICICI Bank Silver Credit Card...

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In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs.500 made at Future Group shopping outlets across all formats and locations...

Looking Ahead

In 2010, Big Bazaar accounted for about one third of food and grocery products sales through retail in India. Analysts opined that Big Bazaar had succeeded largely due to its focus on consumer behavior in India...

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