Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

            
  
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Case Details:

Case Code : MKTG275
Case Length :16 Pages
Period : 2006-2011
Pub Date : 2011
Teaching Note : Not Available
Organization : Big Bazaar ,
Industry : Retail
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

INDIAN RETAIL SECTOR

The Indian Retail Industry was divided into the organized sector and the unorganized sector. The organized sector included licensed retailers such as hypermarkets and retail chains whereas ...

ABOUT BIG BAZAAR

Based in Mumbai, India, Big Bazaar operated as a subsidiary of Future Group. Founded in 1987, Future Group was a leading multi-format retailer in India with operations in three sectors - Retail, Allied Services, and Finance...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

CUSTOMER LOYALTY INITIATIVES

According to industry observers, Big Bazaar's unique selling proposition was low pricing and round-the-year discounts on products...

WEDNESDAY BAZAAR

Big Bazaar's other unique promotional scheme was the concept of Wednesday Bazaar introduced in 2006. Called the "Hafte Ka Sabse Sasta Din" (the cheapest day of the week), the offer promoted Wednesday as the most affordable day at Big Bazaar by offering special prices on some products...

MAHA SAVINGS DAY

Starting 2006, every year, Big Bazaar celebrated Republic Day (January 26) as Maha Savings Day, wherein the store offered merchandise to its customers across the country at throwaway prices. Called the 'Sabse Sasta Din' (the cheapest day), Big Bazaar offered discounts...

Excerpts cont... - Next Page >>

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