Amway's Indian Network Marketing Experience

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Case Details:


Case Code : MKTG003 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra



Direct Marketing
Case Length : 9 Pages
Period : 1994 - 2000
Pub Date : 2001
Teaching Note : Available
Organization : Amway Indian, Eureka Forbes
Industry : Business Services & Equipment
Countries : India


The case 'Amway Indian Network Marketing Experience' examines in detail the experiences of the leading global direct marketing major Amway in India. In the initial stages, Amway had to face a host of problems, which are explored in detail. The case then studies the remedial measures taken by the company to counter these problems. The case also provides a brief introduction to the concept of multilevel marketing, with a note on the Indian MLM industry.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


Multilevel Marketing


  Page No.
A Dream Gone Awry 1
Making of The Dream 2
Picking Up The Pieces 3
'Network'ing Its Way Into The Future 5
The Indian MLM Journey 5
Exhibits 8


Amway Indian Network Marketing Experience, global, direct marketing, Amway, India, problems, remedial measures, multilevel marketing, Indian MLM industry, multilevel marketing, traditional distribution, FMCG sector, Amway

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