Barbie's Success Story
|
|
ICMR HOME | Case Studies Collection
To download Barbie's Success Story case study
(Case Code: MKTG057) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details:
|
Price: |
| Case Code |
: |
MKTG057 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extraThemesBrand Management |
| Case Length |
: |
17 Pages |
| Period |
: |
1950-2003 |
| Pub Date |
: |
2003 |
| Teaching Note |
: |
Available |
| Organization |
: |
Mattel Co |
| Industry |
: |
Toys |
| Countries |
: |
USA |
Abstract:
|
The case examines the evolution of the Barbie doll over the years from its launch in 1959. It explores the product development strategies adopted by Mattel for Barbie and the reasons for the success of Barbie.
The case also explores changes in Barbie's image along with the changes in American society. The criticism leveled against Barbie by feminists has also been described.
The case also examines the challenges that Barbie could face in the future with the launch of Disney Princess.
|
|
Issues:
• Gain insights into the challenges faced by traditional playthings, such as dolls, in the Internet age.
Contents:
Keywords:
Evolution, Barbie doll, years, 1959, product development, Mattel, Barbie, Barbie, image, American society, feminists, Disney Princess
Barbie's Success Story
- Next Page>>
|
|
