The Indian Petroleum Industry: Towards Branded Fuels

Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download The Indian Petroleum Industry: Towards Branded Fuels case study (Case Code: MKTG059) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : MKTG059 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Brand Management
Case Length : 12 Pages
Period : 2002-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : HPCL, BPCL, IOC Etc
Industry : Petroleum
Countries : India


The case examines the changes taking place in the Indian petroleum industry since the early 1990s. After the market was deregulated, various factors led petroleum companies to focus on marketing initiatives like never before. The case examines these marketing initiatives focusing particularly on the introduction of branded fuels in the early 21st century. The concept of value-added fuels, their efficacy and the marketing support on part of the companies (in terms of product development, promotion and distribution) have been explored in detail. The case also examines the future prospects of these new brands with reference to the problems related to product usage, pricing and the intensifying competition.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


• Understand the changing dynamics of the Indian petroleum industry after the deregulation process that began in the early 1990s


  Page No.
The Launch of Branded Fuels 1
Background Note: The Indian Petroleum Industry 2
The Need for Branding Petroleum Products 4
Building The New Fuel Brands 5
The Promotional Efforts 7
Speed Leads 8
Exhibits 10


Indian petroleum industry, 1990, deregulated, petroleum companies, marketing initiatives, branded fuels, 21st century, value-added fuels, efficacy, marketing support, product development, promotion, distribution, future prospects, product usage, pricing, intensifying competition

The Indian Petroleum Industry: Towards Branded Fuels - Next Page>>

Custom Search

Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
Textbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.