Tetra Pak's Packaging Innovations

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Case Details:


Case Code : MKTG065 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Brand Management
Case Length : 16 Pages
Period : 1956-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : Tetra Pak Inc
Industry : Packaging
Countries : Sweden


The case discusses the various innovative packaging solutions offered by Tetra Pak, the Swedish packaging and processing solutions provider, to food manufacturers across the world. It explains how Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry. The various technological innovations and innovative packaging concepts introduced by the company - aseptic technology, Tetra Recart packaging system, telescopic and sensory straws have been examined in depth. The case also discusses the impact of these innovations on manufacturers and the end customers. Tetra Pak's decision to enter new market areas has also been discussed.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


• The importance of 'packaging' in the marketing and distribution of products, particularly beverages and liquid foods


  Page No.
A Company on an Award Winning Spree 1
The Story of Tetra Pak - A 'Classic' Breakthrough 3
The Story of Tetra Pak - The 'Aseptic' Advantage 4
Innovations Galore 5
Innovating into the Future - Exploring New Areas 7
Exhibits 9


Innovative, packaging solutions, Tetra Pak, Swedish, packaging, processing solutions, food manufacturers, , tetrahedron packaging systems, beverage, manufacturing industry, technological innovations, aseptic technology, Tetra Recart packaging system, telescopic, sensory straws, end customers, enter new market

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