Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand

            
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand case study (Case Code: MKTG068) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG068 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Themes

Marketing Mix
Case Length : 13 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Krispy Kreme
Industry : Food, Beverage and Tobacco
Countries : USA

Abstract:

Krispy Kreme was one of the most successful companies in the restaurant sector in America. The company started in the 1930s in the southern states of the US and started exploring other markets only in the late 1990s. Krispy Kreme was one of the best known brands in the US and although the company did not have a formal advertising budget, the brand was one of the most recognized ones in the country. Krispy Kreme achieved a high level of brand awareness by adopting a unique publicity program geared towards high media exposure. It also introduced some innovations in its stores like the 'Doughnut Theater' and the 'Hot Doughnuts Now' signs, which proved to be good marketing moves.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The company's expansion into northern markets pitted it directly against another doughnut major, Dunkin Donuts and the two companies were gearing up to defend their markets. Krispy Kreme was also exploring overseas markets and was in the midst of identifying locations to set up more new stores.

Issues:

• To analyze the components of the company's marketing strategy and their contribution to the value of the brand.

Contents:

  Page No.
Another Krispy Kreme Store Opens 1
Background 2
Marketing Strategy 3
Krispy Kreme Vs Dunkin' Donuts 7
Marketing Bottlenecks 8
Looking Ahead 9
Exhibits 11

Keywords:

Krispy Kreme, restaurant, sector, America, 1930, southern states, US, started, markets, 1990, brands, formal advertising budget, brand, recognized, Krispy Kreme, high level, brand awareness, publicity program, high media exposure, Doughnut Theater, Hot Doughnuts Now, marketing moves, northern markets, doughnut major, Dunkin Donuts, overseas markets

Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
Textbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.