Assessing Factors Affecting Customer Satisfaction
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(Case Code: MKTG277) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG277 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemesMarketing Research /
Regression Analysis/
Customer Satisfaction
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| Case Length |
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3 Pages |
| Period |
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2011 |
| Pub Date |
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2011 |
| Teaching Note |
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Available |
| Organization |
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- |
| Industry |
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Agri-business |
| Countries
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India |
Abstract:
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The case study focuses on a pilot study in marketing conducted by an organic vegetables firm in Hyderabad, India.
The firm had grown vegetables organically and supplied them to customers in Hyderabad.
The company conducted a pilot study to assess customer satisfaction toward their products. It wanted to initiate new strategies to increase its market share, based on analysis.
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Issues:
» To understand the various steps involved in Multi Regression Analysis and its benefits
» To discuss how Multiple Regression Analysis could be used in this case to assess the factors affecting customer satisfaction.
Contents:
Keywords:
Multiple Regression Analysis, Marketing Research, Consumer Preferences, Customer Satisfaction, Dependent Variable, Independent Variables, Pilot Study, Decision Making
Assessing Factors Affecting Customer Satisfaction
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