Raymond - The Complete Man's Brand

In the early 21st century, Raymond was undergoing a difficult phase as some of its diversification efforts had not been very successful. To minimize the damages, Raymond undertook restructuring exercise. As a part of its restructuring exercise, Raymond decided to increase its focus on its textile and apparel business and discontinue from unrelated businesses. Commenting on the decision to increase the focus on the textile business, Nabankur Gupta (Gupta), Group President, Raymond, said, "To promote our textile range, our focus will be on fashion and textiles...

In mid-2002, while Park Avenue led the readymade men's wear market and was the largest selling office wear and party wear brand in India, Parx was the leading brand in the men's leisure wear segment. The flagship brand, Raymond continued to reign the market. However, industry observers commented that the company had not exploited the market's potential to the fullest. They said that despite its strong financial muscle, Raymond had been slow in establishing an adequate apparel distribution network...