Tourism Kamloops

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Case Details:

Case Code : MKTG242
Case Length : 14 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : -
Industry : Tourism Industry
Countries : Canada

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

'Hometown Boy' Campaign

In February 2009, Tourism Kamloops launched a marketing campaign called "Mark Madryga - Kamloops' Hometown Boy" to invite tourists to visit Kamloops. The campaign was led by well-known TV personality and meteorologist Mark Madryga (Madryga), who invited people of British Columbia to "visit Kamloops, let loose, and just play."...


According to experts, the tourism industry in Kamloops played a vital role in leveraging the local economy. Since 2005, Tourism Kamloops witnessed an overall positive yearly growth. In 2008, about 5 million tourists visited Kamloops from all over the world...

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Exhibit I: Snapshot of Kamloops
Exhibit II: City of Kamloops -Consolidated Statement of Financial Activities
Exhibit III: Old and New Logos of Kamloops
Exhibit IV: Kamloops City: 2007
Exhibit V: British Columbia: Visitor Entries
Exhibit VI: Canada's Most Walkable Cities 2009

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