Tourism Kamloops
|
|
ICMR HOME | Case Studies Collection
To download Tourism Kamloops case study
(Case Code: MKTG242) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details:
|
Price: |
| Case Code |
: |
MKTG242 |
For delivery in electronic format:
Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Tourism Marketing / Services Marketing / Marketing Management
|
| Case Length |
: |
14 Pages |
| Period |
: |
2008-2009 |
| Pub Date |
: |
2010 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
- |
| Industry |
: |
Tourism Industry |
| Countries |
: |
Canada |
Abstract:
|
The case discusses the promotion of Kamloops city as a vacation destination and the initiatives taken by Tourism Kamloops to transform the city into a favorable tourist destination. Over the years, the tourism industry in Kamloops had been growing steadily and had played a major role in contributing to the local economy. The case discusses the growth of Kamloops as the
'Tournament capital of Canada'. Sport tourism is one of the fastest growing segments of the tourism sector in Kamloops and the city has actively developed and promoted sports facilities for tournaments and hosted some major sporting events. The case also discusses the marketing campaign with TV personality and meteorologist Mark Madryga as brand ambassador to promote Kamloops as a vacation destination. The case talks about some of the challenges faced by Tourism Kamloops and how they might affect the tourism sector in Kamloops in the future.
|
|
Issues:
» Analyze the tourism industry in Kamloops and study the factors which contributed to the growth of the tourism industry in the region.
» Understand the role played by marketing, particularly the promotional campaigns, in developing the tourism industry of a country.
» Analyze the initiatives taken by Tourism Kamloops to promote the city of Kamloops as a vacation destination.
» Explore the strategies that Tourism Kamloops could adopt to develop the tourist sector in the region.
Contents:
Keywords:
Tourism marketing, Innovative marketing campaign, Tourism promotion, Destination marketing, Tourism sector, Sports tourism, Tourism Kamloops, Tourism British Columbia
Tourism Kamloops
- Next Page>>
|
|
