Tourism Kamloops

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Case Details:

Case Code : MKTG242
Case Length : 14 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : -
Industry : Tourism Industry
Countries : Canada

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

The region draws visitors from around the world because of its established reputation for water sports and fishing. Golf, mountain biking, and hiking are other popular outdoor activities for tourists in Kamloops. To promote the tourism sector in the region, the tourism association of British Columbia started Tourism Kamloops in 2005. Tourism Kamloops is one of the largest destination marketing organizations of British Columbia and has as its objective the marketing of Kamloops as a major tourist destination.

Over the years, the tourism industry in Kamloops had been growing steadily and had played a major role in contributing to the local economy.

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In 2008, about 5 million tourists visited Kamloops from all over the world. In order to develop Kamloops as the preferred tourist destination in British Columbia, Tourism Kamloops planned to come out with more innovative advertising strategies in the future.

However, analysts expected the provincial government's move to dissolve Tourism British Columbia4 and integrate it with the Ministry of Tourism, Culture, and the Arts to have a profound affect on the functioning and investments of the Tourism Kamloops...

Excerpts >>

4] Tourism British Columbia is a destination marketing association working closely with British Columbia's tourism industry. Its objective is to promote and develop tourism throughout British Columbia.

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