Woot.com - Selling to Geeks

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG223
Case Length : 15 Pages
Period : 2007-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Woot, Inc.
Industry : Online retailing,
Electronics
Themes: Business Models / Strategic Marketing / Online Consumer Behavior
Countries : US

To download Woot.com - Selling to Geeks case study (Case Code: MKTG223) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies



Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"As a wholesaler, I saw a niche. The product life cycle is so short today. Everybody's chasing that leading edge, but there's an awful lot of opportunity in the trailing edge."1

- Matt Rutledge, the Founder and CEO of Woot Inc., in 2008.

"It's kind of like eBay meets Wal-Mart. This [Woot] will revolutionize what more traditional websites do."2

-Dan Noyes, the President of Zephoria Inc., an Internet marketing firm in 2004.

Introduction

In May 2009, for the second straight year, Woot.com (Woot) was voted as one of the best Web 2.03 sites in the commerce category, in the Webware 100 award program. The Webware 1004, denoting the top Web 2.0 sites and services in 10 categories were chosen by Webware readers and users of Web 2.0 apps and services, from around the world.

Woot, which was set up in 2004 by Matt Rutledge (Rutledge) initially to get rid of the unsold inventory from his electronics distribution business, had a unique business model called 'One Day, One Deal'.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Each day, the site offered just one discounted product - like a computer hardware item or an electronic gadget - for sale. The offer opened at midnight, and ended the next day at midnight. No other products were offered for sale, even if the product on offer was completely sold out during the day.

Woot mostly sold products that had been refurbished, were outdated, or remained as surplus with manufacturers. It also had several other features that made it different from other online retailers.

Woot used a humorous, irreverent, and honest style of writing to describe the products on offer, to make the site more appealing to its target demographic of young Internet savvy people, who enjoyed humor and appreciated candor. However, the company did not provide most of the customer support services typically provided by other popular online retailers.

Woot.com - Selling to Geeks - Next Page>>


1] Nitasha Tiku, "How I Did It: Matt Rutledge, Woot," www.inc.com, September 2008.
2] "Woot, There It Is," www.dallasobserver.com, November 18, 2004.
3] Web 2.0 is considered to be the second generation in the development of the worldwide web. It refers to the development of web services and applications that emphasize human collaboration, like social networking sites, blogs, wikis, video sharing sites, etc.
4] Web 2.0 is considered to be the second generation in the development of the worldwide web. It refers to the development of web services and applications that emphasize human collaboration, like social networking sites, blogs, wikis, video sharing sites, etc.


Custom Search
 

Case Studies Links:- Case Studies, Short Case Studies, , Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.