Dilemma of a Manufacturer: Standardized V/S Customized Products

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPER036 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 +Shipping & Handling Charges extra


Case Length : 03 Pages
Period : 1999 - 2004
Organization : Varied
Pub Date : 2004
Teaching Note : Available
Countries : India
Industry : Service


The case discusses the dilemma of a furniture manufacturer that he faces in striking a balance between the production of customized and standardized products. It also examines the various factors that affect the plant layout in such a condition. It also throws light on the various policy decisions that need to be considered when finalizing the design of the plant layout.


The impact of widening the target customer base on a company's operations

The physical disposition of the facilities of a plant for smooth production


dilemma, furniture manufacturer, striking, balance, production, customized, standardized products, plant layout, condition, policy decisions, considered

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