Consumer Driven Six Sigma at Ford

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPER041 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 +Shipping & Handling Charges extra


DMAIC Cycle / Six Sigma
Case Length : 12 Pages
Period : 1998 - 2004
Organization : Ford Motor Company
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Automobile


The case discusses in detail the implementation of Six Sigma in the US-based Ford Motor Company. It discusses how Ford went about implementing the DMAIC (Define, Measure, Analyze, Improve and Control) cycle, an integral part of a Six Sigma initiative.

The case discusses how Ford imparted various levels of Six Sigma training including Green Belts, Black Belts, Master Black Belts and Project Champions. The case finally discusses the problems faced and the benefits reaped by Ford while implementing Six Sigma.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


Tools in DMAIC Cycle, Six Sigma Training


  Page No.
Introduction 1
Birth of Six Sigma 2
Six Sigma in Action 5
The Implementation 6
The Benefits 7
Exhibits 8


Six Sigma, Tools in DMAIC Cycle, Ford Motor Company, Green Belts, Black Belts, Project Champion, Training, Process Mapping, Cause and Effect Diagram, Failure Mode and Effects Analysis, Statistical Process Control

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