Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle

Abstract:

The case discusses the making of Mahindra and Mahindra (M&M's) sports utility vehicle Scorpio, which was launched in June 2002. Scorpio had been in the making for five years and M&M collaborated with first tier suppliers from around the world for its components. The manufacturing system was based on Integrated Design and Manufacturing (IDAM), which allowed the company to make vehicles flexibly, according to customers' preferences, through quick product development. M&M also used a lean young team of 120, the average age being 27. Scorpio became an instant success when it was launched, not only helping M&M regain its slipping market share, but also to shake off its image as a maker of sturdy but aesthetically unappealing vehicles.

Scorpio also had the distinction of being India's first indigenously manufactured SUV.

Issues:

» Understand the manufacturing processes in the making of India's first indigenously developed SUV

» Appreciate the role played by suppliers in the manufacturing process and the synergies that may be obtained through strong and positive supplier relations

» Examine the strategy of developing cross-functional teams and the advantages obtained from them

» Understand the role and importance of testing and validation in the automobile industry

Contents:

Keywords:

Scorpio, Mahindra & Mahindra, Sports Utility Vehicle, Indian Automobile Market, Anand Mahindra, Tata Sumo, Tata Safari, Integrated Design and Manufacturing (IDAM), 9. Mahindra Product Development System (MPDS), Supply Chain Management, C.K.Prahalad, Cross-Functional Teams, Vendor Development, Toyota Qualis and Operations Management.

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