Samsung - The Making of a Global Brand |
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Emerging Giant? Contd...
Background NoteSamsung was established in 1969 as the flagship company of Samsung Corporation (Refer Exhibit II). It was the third largest player in the Korean electronics market after Lucky Goldstar (LG) and Daewoo.3 Samsung achieved fast growth through exports, which constituted around 70% of its total production.
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2] As on March 3rd 2003, 1 US$ = 1,188.60 Won. (KRW) |
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