International Business and International Marketing

International Business and International Marketing : Overview

Pressures from local competition for customization and price competition from international competitors with low-cost production bases pose a challenge to international companies. These companies have to choose between standardizing products, manufacturing at a low-cost location and passing the cost advantage to customers, and setting up plants in different countries for customizing products, regardless of the high costs that may be involved.
Such companies have to frame a strategy that strikes a balance between these conflicting demands. For example, when choosing a location, they have to consider various aspects like labour costs, tax rates, infrastructure, distribution systems, patent laws, suppliers and government support. They should also identify the extent to which customers are willing to pay for customization.
International Business & International Marketing discusses these and other similar challenges that arise when a company attempts to go beyond its home markets and compete globally.

International Business & International Marketing discusses these and other similar challenges that arise when a company attempts to go beyond its home markets and compete globally.