E-Newsletter from
Vol 1, Issue 01, February 2019
Dear Reader,
On the occasion of the first World Case Teaching Day, we are happy to present the first edition of our e-newsletter. The case method of teaching and learning has inspired millions of teachers and students alike and we are proud to be associated with this powerful pedagogical tool! 

In the Perspective section, we speak to Lesley Symons about the scarcity of female protagonists in business case studies and her experience of writing a case. We also bring you the views of faculty, alumni and student about the importance of the case method.

To make it easier for you to find the right case for your class, we provide useful information and statistics on our popular, best-selling and award-winning cases. Also read about our upcoming book on big data strategy.

We hope you will enjoy reading our e-newsletter as much as we enjoyed presenting it to you.

Best wishes
Case Research Center, IBS Hyderabad

Featured Cases

An FMCG major has changed the face of consumer research.

Consumer Research at Procter & Gamble: From Field Research to Agile Research

A hospitality service company's adoption of Design Thinking.
Design Thinking: Key to Airbnb’s Success
On the World Case Teaching Day,
Let’s Celebrate the Case Method
What's New
HR&OB Finance
Marketing Technology Business Ethics
Our Best Selling Cases Perspectives
Lesley Symons
Leadership Coach and Facilitator
Lesley Symons reflects on the issues faced by women in management, dearth of female protagonists in business case studies and working on an award-winning IBS case study.
Student Speak Guest Speak Alumni Speak Faculty Speak
In the News Coming Soon
Prizes in John Molson Case Comp...
Worldwide Best-Sellers
Classic Cases in 2018
Best-Selling Case Author for the 3rd time
Dark Side Case Award Win

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© Case Research Center IBS Hyderabad, 2019