Vol 4, Issue 02, May 2022 Icmrindia.org
 
AIMA-ICRC

 
 
Can WayCool’s Phygital Business Model Help it Become India’s AgriTech Unicorn by 2025?
 
Won the third prize in the 2nd AIMA-ICRC Case Writing Competition & Conference, 2022. Authored by Shwetha Kumari and Jitesh Nair.