Vol 5, Issue 01, DEC 2024
Icmrindia.org
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Our Bestselling Cases 2024
'Game of Thrones' TV Series: HBO’s Integrated Marketing Strategy
BP: Putting Profits Before Safety?
Netflix: Leveraging Big Data to Predict Entertainment Hits
Shein: Ethical Cost of Ultra-fast Fashion
Governance Issues at BharatPe
Digital Transformation at Starbucks
Unilever's Sustainable Sourcing
KFC India's Digital Marketing Campaigns
Facebook-Cambridge Analytica Data Scandal
'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Netflix's Pricing Strategies to Arrest Falling Subscriber Numbers
RMSI: A 'Dream Company to Work For'
Microsoft: Building a Collaborative Work Culture to Foster Innovation
Employee Recognition: A Key Motivation Factor for Millennial Employees
Peru's AJE Group: Successfully Competing with the Global Cola Giants?
Samsung: Going from 'Make for India' to 'Make For The World'
Apple's Green Bonds
When Will Paneeyam Break Even?
GSK Promoting Collaboration Through Radical Openness