Vol 5, Issue 01, DEC 2024 Icmrindia.org
Our Bestselling Cases 2024
 
'Game of Thrones' TV Series: HBO’s Integrated Marketing Strategy
 
 
BP: Putting Profits Before Safety?
 
 
Netflix: Leveraging Big Data to Predict Entertainment Hits
 
 
Shein: Ethical Cost of Ultra-fast Fashion
 
 
Governance Issues at BharatPe
 
 
Digital Transformation at Starbucks
 
 
Unilever's Sustainable Sourcing
 
 
KFC India's Digital Marketing Campaigns
 
 
Facebook-Cambridge Analytica Data Scandal