E-Newsletter from
Vol 1, Issue 03, Aug 2019
Dear Reader,
In this issue of Just in! Case, we present to you information on our new and best-selling cases in Q1’FY20. In the Perspectives section, we speak to Jamie Rundle, an educator and academic at the Sheffield University Management School, UK, where he divides his time between teaching strategic management and researching dynamic organizational capabilities. Jamie shares his perspectives on why case method is popular in management education, teaching with cases, and what makes a good teaching case.

This edition of Just in! Case also provides an overview on our new case compendium titled 'Chinese Tech Giants'. You can also know about our 'Marketing to Millennials: Insight Series' and get an overview of marketing Personal care products to millennials, the first report in this series.

We hope you enjoy reading this issue and look forward to receiving feedback from you.

Best wishes
Case Research Center, IBS Hyderabad

Featured Cases

ZTE Corporation: In the China-United States Trade War Crosshairs?

The US trade sanctions on ZTE, China’s second-largest telecommunications equipment maker, pushed it to the brink of a collapse.
Will ZTE’s global ambitions be threatened amid trade tensions between China and the US?

Laidian Technology Co., Ltd.: Can the Power Bank Rental Start-up Recharge China’s Sharing Economy?

Laidian Technology Co. Ltd. serves as a sharing platform for people to charge their mobile devices on the go.
Can Power bank rentals become the next big thing in the sharing-economy business model or is it just a fad?
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IT & Operations Leadership & Entrepreneurship Economics
Our Best Selling Cases Perspectives

Jamie Rundle is an educator and academic at the Sheffield University Management School, UK. He shares his perspectives on teaching with cases and what makes a good teaching case.

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