This report highlights the emergence of millennials as the primary consumer target for marketers in India and the reasons behind this phenomenon. It provides a glimpse into the behavior of Indian millennials and the marketing strategies adopted by personal care product companies to attract millennials. It provides insights into how the companies have launched new products or created brand extensions that cater to millennials. The report concludes with the emerging technology and consumer trends that are expected to change the future of personal care product marketing in India.