Global tech giant Apple’s supposed planned obsolescence strategy had many social, environmental and economic implications. The case explores how Apple’s planned obsolescence leads to a short life cycle of the products, which impacts sustainability negatively. Analysts wondered whether Apple’s planned obsolescence is just a public perception or whether the company is really guilty of built-in obsolescence. Going forward, the questions before Apple are: how can it tackle the issue of planned obsolescence? How can it assure stakeholders that it places sustainability before profits? Should the company take a clear stance on this issue, given its global scale and influence? If so, how should Apple go about it?
