E-Newsletter from
Vol 1, Issue 04, Nov 2019

Dear Reader,

In this issue of Just in! Case, we present to you information on our new and best-selling cases in Q2’FY20. In the Perspectives section, we speak to Todd Bridgman, Associate Professor of Organisational Behaviour in the School of Management at Victoria University of Wellington, New Zealand. Todd’s research interests lie at the intersection of management history, management education and critical management studies.

The Dean of Case Research Center, Dr. Debapratim Purkayastha is the #1 bestselling case author for the fourth consecutive year out of more than 8,000 case authors worldwide.  According to the UK-based, The Case Centre’s press release, “Debapratim Purkayastha makes it four years at the top of the bestselling case author tree. The ICFAI Business School Dean (Case Research Center) held on to his no.1 crown by selling over 21,000 copies in 2018/19.”

This edition of Just in! Case also provides an overview on our new case compendium titled ‘Agritech: Shaping the Future of Agriculture’.

We hope you enjoy reading this issue and look forward to receiving feedback from you.

Best wishes
Case Research Center, IBS Hyderabad

Featured Case

Planned Obsolescence: Undermining Apple’s Commitment to Sustainability?

Global tech giant Apple’s supposed planned obsolescence strategy had many social, environmental and economic implications.
The case explores how Apple’s planned obsolescence leads to a short life cycle of the products, which impacts sustainability negatively.
Vélib’ 2.0: Paris’s Bike-Sharing System Hits a Bumpy Road
Paris-based public bike sharing system, Vélib’, under its new operator, The Smovengo Group (Smovengo) faced several challenges.
As part of the deal, Smovengo had to provide 1,400 docking stations and 20,000 operational bicycles by March 2018 in return for revenues from Vélib’s ridership.
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Our Best Selling Cases Perspectives
Todd Bridgman
Associate Professor (Organisational Behaviour) in the School of Management at Victoria University of Wellington, New Zealand
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