ITC - The FERA Violation Story




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

<< Previous

Background Note

ITC was started by UK-based tobacco major BAT. It was called the Peninsular Tobacco Company (Peninsular), for cigarette manufacturing, tobacco procurement and processing activities. In 1910, it set up a full-fledged sales organization named the Imperial Tobacco Company of India Limited (Imperial). To cope with the growing demand, BAT set up another cigarette manufacturing unit in Bangalore in 1912.

To handle the raw material (tobacco leaf) requirements, a new company called Indian Leaf Tobacco Company (ILTC) was incorporated in July 1912. By 1919, BAT had transferred its holdings in Peninsular and ILTC to Imperial. Following this, Imperial replaced Peninsular as BAT's main subsidiary in India.By the late 1960s, the Indian government began putting pressure on multinational companies to reduce their holdings. Imperial divested its equity in 1969 through a public offer, which raised the shareholdings of Indian individual and institutional investors from 6.6% to 26%.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies
or
Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies
or
PayPal (7 USD)

The product reduced pain by electronic means and was claimed to be effective against headaches, backaches and arthritis. Industry observers expected TENS to become a substitute for analgesics including Tylenol. However, while J&J's marketing made Tylenol the leader of the US analgesics market, TENS failed. StimTech's founders filed a suit against J&J saying that the latter bought the company to suppress TENS' growth as it was seen as a potential competitor to Tylenol. StimTech's founders won the suit and J&J had to pay them US$170 million. In early 1975, Tylenol faced heavy competition from a similar low-priced product called Datril, manufactured by Bristol-Myers...

Excerpts>>

 

top