Tata Swach: The World’s Cheapest Water Purifier

Manufactured by India-based Tata Chemicals , Tata Swach, the world’s cheapest water purifier, received the ‘Economic Times-Best Promising Brands’ award in 2015. Tata Swach was given the award on the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service, and quality (Refer to Exhibit I for the details on various awards won by Tata Swach). The product, which was launched on December 7, 2009, was the result of Tata Group’s (Tata) initiatives to address the alarming situation caused by water-borne diseases in India...