Valuation of Ashok Leyland
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Company Overview
AL was a leading commercial vehicle manufacturer in India. It offered a wide range of products and services catering to the requirements of different industrial segments. In the trucks segment, AL manufactured vehicles with a capacities ranging from 2.5 Ton Gross Vehicular Weight (GVW) to 49 Ton GVW and in the bus segment, its vehicles ranged from 18 seater to 88 seater buses. The company also manufactured special purpose vehicles for Indian Defense services and engines for industrial, marine, and genset applications (Refer to Exhibit-III for AL’s Product Range). AL’s origins can be traced back to the year 1948.
Motors (Ashok) with its headquarters in Chennai, Tamil Nadu. Ashok started its operations that year as an assembling unit of Austin cars (A40 and A70 cars) in collaboration with Austin Motor Company, England. Ashok continued to move ahead by offering quality and standard products to the customer in the Indian market. In the year 1950, Ashok collaborated with UK-based Leyland Motors (Leyland) and reached to an agreement to import, assemble, and manufacture Leyland trucks for seven years. Following this, Ashok got the Government of India’s (GoI) approval to manufacture 1000 Leyland commercial vehicles per year.
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In the year 1955, Leyland acquired an equity stake in the company. From then onward, the company was called Ashok Leyland (AL). The most significant event in AL’s history was its acquisition by UK-based Hinduja Group (Hinduja) in the year 1987. Hinduja, along with Iveco Fiat Spa, Europe, acquired a controlling stake in AL. Since then, it was regarded as a flagship of Hinduja. AL was supported and guided by an experienced and dynamic management which worked with the clear vision of turning the company into a market leader. They initiated various projects aimed at improving the company’s operational base and product quality and at introducing new products. The company’s basic strength lay in expanding its operations and improving product quality and the product base.
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