Satyam Iway - Changing the Indian Internet Browsing Experience
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(Case Code: MKTG035) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG035 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesBrand Management |
| Case Length |
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15 Pages |
| Period |
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1987 - 2002 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Satyam Infoway Ltd. |
| Industry |
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ITES |
| Countries
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India |
Abstract:
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The case discusses the marketing initiatives undertaken by leading Indian Internet Services Provider (ISP) Satyam Infoway (Sify) to promote iWay, the first-ever nation-wide branded chain of cyber cafes (Internet browsing centers) in India.
The case describes Sify's business model for running iWay centers and the companies marketing activities for promoting them.
The case also explains the differences between the unorganized and organized sectors of the cyber cafe market in India.
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Issues:
» Understand the evolution of the Internet browsing industry (consisting of ISPs as well as the cyber cafe market) in India and its unique characteristics.
Contents:
Keywords:
Marketing initiatives, undertaken, leading, Indian Internet Services Provider, ISP, Satyam Infoway, Sify, iWay, cyber cafes, Internet browsing centers, India, running, iWay, marketing activities, promoting, unorganized, organized, cyber cafe
Satyam Iway - Changing the Indian Internet Browsing Experience
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