Intel’s Centrino

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Details
Case Code:

BSTA082

Case Length:

11

Period:

Pub Date:

2003

Teaching Note:

NO

Price (Rs):

0

Organization:

Intel Corporation

Industry:

Electrical & Electronics

Country:

Global

Themes:

New Product Development,Growth Strategy, Growth Strategy

Abstract

Centrino is Intel's new technology designed specifically for mobile computing with a built-in wireless Local Area Network (LAN) capability. It enables extended battery life and sleek, easy-to-carry notebook computers. This is Intel's first integrated computing technology designed from scratch for wireless notebook PCs. Centrino consists largely of three parts: a new microprocessor called the Intel Pentium M processor, the Intel 855 Chipset Family and the Intel PRO/Wireless 2100 network connection. Intel believes the product is ideally suited for a range of thinner, lighter notebooks that deliver the levels of performance needed in mobile computing. But how the markets will respond to Intel's latest offering remains a big question mark.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • 0
Keywords

Intel, Centrino, Mobile computing, Wireless, Wireless LAN (local area network), Transmeta, Crusoe, Wireless fidelity, Lightweight computers, Notebook PCs, Laptops, Pentium M, Banias, Intel Pro, Wireless 2100

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