Abstract

The case discusses what went wrong with Dominos Pizza India's overambitious expansion plan. CEO Pavan Bhatia's personal agenda was to make Dominos the biggest fast food chain in India. Bhatia was allowed by Co-chairman Hari Bhartia to pursue the expansion despite warnings from within the company. However, plans went awry and Bhartia took charge after the exit of Pavan Bhatia.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Expansion strategies.

Keywords

Dominos Pizza, India, CEO, Pavan Bhatia, personal agenda, fast food chain, India, Co-chairman, Hari Bhartia, expansion ,warnings