Abstract

The case study 'Yahoo! in Trouble' discusses the problems faced by one of the most successful Internet companies in the world. The case discusses the mistakes Yahoo made and how they eventually led to a reshuffling of the top management.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Internet portals
• dotcoms
• revenue models of dotcoms.

Keywords

Yahoo! in Trouble', problems, Internet companies, Yahoo, reshuffling, top management, Case study, Business strategy