Abstract

The case, ‘Kellogg’s Indian Experience’ analyzes the causes that led to the failure of the Kellogg breakfast cereal brand in the Indian market. The case examines the measures the company adopted on the marketing front to rectify its mistakes and at the efficacy of these measures.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Pricing, positioning and distribution decisions by Kellogg’s in India.

Keywords

Kellogg's Indian Experience, Kellogg, breakfast, cereal brand, Indian market, marketing, mistakes