Abstract

This case discusses the corporate social responsibility (CSR) initiatives at the HSBC Group and how CSR was viewed as complementary to the nature of business at the bank. The case describes how HSBC incorporated CSR initiatives into the strategic plan of the group and made efforts to translate it into action across the organization. It also deals with some of the challenges the group faced in dealing with issues such as financing controversial projects and business process outsourcing.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the importance of CSR in today’s global business environment.

Keywords

HSBC, Corporate Social Responsibility, Corporate Governance, Business Ethics, Business Process Outsourcing, Corporate Strategy, Environment Management, Financial Services and Banking