Abstract

The Tata group has been credited for aggressively pursuing several corporate social responsibility (CSR) initiatives in India. The case describes the vision and mission of Tata group which places importance on CSR. It then examines how the group’s vision is translated into action through the various community development initiatives. The case focuses on issues like, how the Tata group had gone about integrating various CSR initiatives across the group companies, the measures it is adopting for institutionalizing the concept and the various benchmarks adopted. Finally, the case examines how Tata Group is integrating CSR with its business processes in the organization’s journey towards business excellence.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Provide insights into the concept of Corporate Social Responsibility and study how it has been practiced by the Tata group.

Keywords

Tata Group, Corporate Social Responsibility (CSR), Community Development, Environmental Standards, Triple Bottom Line, Tata Business Excellence Model (TBEM), Models of CSR, Leadership with Trust, Corporate Philanthropy and Sustainable Human Development