Abstract

The case ‘Well-Being Out of Waste’ – ITC’s Sustainable Waste Management Program” is about the sustainable waste management program of ITC Limited (ITC), an Indian conglomerate. ITC’s ‘Well-Being Out of Waste’ (WOW) initiative helped create awareness among the public about sustainable waste management and waste segregation at source into solid and wet waste. The WOW program was carried out with the active participation and involvement of the local municipal authorities. The WOW initiative also provided training to waste pickers in waste segregation and paid them fair wages. Apart from the WOW program, ITC implemented various sustainable initiatives at its other divisions and also developed sustainable packaging solutions at its ITC Life Sciences and Technology Center (LSTC) in Bengaluru. It remained to be seen how ITC’s sustainable waste management initiatives would pan out in the future and whether its collaboration with the government and NGOs would bring forth the desired results.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the relationship between waste management and sustainability
• Examine how segregation of solid and wet waste leads to sustainable waste management
• Understand the importance of collaboration between the private sector, NGOs, and the government for waste management
• Understand the efforts made by corporates to reduce plastic waste in their organizations

Keywords

ITC; NGO’s; sustainability; waste management; waste segregation; sustainable packaging; environment management; social impact