Abstract

Matsushita Electric Industrial owns well known brands like Panasonic, Quasar, Technics, and JVC. The company produces TVs, VCRs, CD and DVD players, PCs, cellular phones, and other communications equipment. In the wake of growing competition and increasing commoditization, Matsushita's top management has been reviewing various options to maintain the tempo of restructuring and strengthen the company's competitive position. The aim is to create a new Matsushita with a strong emphasis on product innovation and brand management. Can Matsushita achieve its targets and sustain its leadership in the global consumer electronics business?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Matsushita Electric Industrial, Panasonic, Matsushita's top management, Restructuring, Competitive position and Product innovation and brand management