Abstract

The case explores the reasons behind the success of the Indian IT education major, NIIT. The company's efforts in building the Indian IT education market and its own brand equity are discussed in detail. The case also takes a look at the strategy adopted by the company for improving its performance during the slowdown in the IT industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Franchising, IT education/training industry in India.

Keywords

Indian IT, education major, NIIT, market, brand equity, strategy, case, case study, Business strategy