Abstract

The case examines the growth and evolution of Cartoon Network, the leader in the children's TV entertainment segment in India. The localization and brand building initiatives taken by the channel are explored in detail. The case also discusses the measures taken by Cartoon Network to counter the threat posed by rival channels, Kermit and Nickelodeon. The case also discusses the various charges leveled against the channel by critics and explores its future prospects.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Cable television, cartoon channels, marketing a television channel in India.

Keywords

Growth, Cartoon Network, children's TV, entertainment, India, brand building, Kermit, Nickelodeon, critics, future prospects