Abstract

This case examines the reasons behind the success of an Indian retailing major - Westside. It provides a detailed examination of the business model adopted by Westside and its merchandising policies in comparison to its competitors. The case also discusses Westside's store layout and its marketing strategies in detail.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The strategy behind the decision of retail stores to opt for store-owned brands, and its merits and demerits.

Keywords

Indian, retailing, Westside, examination, business, model, merchandising, policies, competitors, layout ,marketing strategies