Aaj Tak’s News Channel’s Success Story
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Details
BSTR097
14
2004
NO
400
TV Today Network (AajTak)
Media
India
Growth Strategy,Marketing Strategy
Abstract
Aaj Tak, a 24 hours Hindi news channel in India, was launched in December 2000. Since then, the channel has maintained its lead in viewership in the news segment. The case explores the reasons for the success of Aaj Tak. It examines the background of the channel and the circumstances that led to its launch. The case also draws a comparison between Aaj Tak and its competitors such as Zee News, Sahara Samay National, NDTV India (Hindi), Star News, and DD News. It also takes a look at the news channels market in India and at the future outlook of Aaj Tak.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Strategies adopted by a news channel to differentiate itself.
Keywords
Aaj Tak, 24 hours, Hindi, news channel, India, December 2000, lead, viewership, background, comparison, Aaj Tak, Zee News, Sahara Samay National, NDTV India, Star News, DD News
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