Abstract

The case discusses the reasons behind the success of China's online bookstore dangdang.com. The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail. The case also explains the problems in e-commerce unique to the developing countries.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Problems faced by online companies in the developing countries like China.

Keywords

Success, China, online bookstore, dangdang.com, business model, strategies, e-commerce, unique, developing countries